Founding price: ₦4,500 today · Goes back to ₦20,000 when this launch batch fills
Get the exact cold DM scripts, objection replies and follow-ups that land paying clients on Instagram. No job boards. No bidding wars. No big following needed.
Two years ago, I was refreshing Upwork every morning.
Proposal after proposal. $10 jobs. $20 jobs. Competing with 60 other people willing to work for less than me.
I was a good social media manager. I just had no idea how to find the people who could pay me what I was worth.
Then I tried something different.
“I sent one very specific, very intentional message to a business owner I found on Instagram. She replied within 4 hours. By day 3, I had a ₦150,000 retainer. Not from a job post. From one DM I wrote myself.”
That’s when it clicked. The problem was never my skill. I was waiting for clients to find me, instead of going to find them.
Cold DM is simply going first. This playbook shows you exactly how, word for word.
Before any script can work for you, these have to go. Hold on to even one and you’ll never send the message that gets you paid.
You believe this because you’ve received bad cold DMs. Pitchy. Generic. “Hi, I offer services.” That is spam. The CPS framework does the opposite: it opens with something specific to them, not a pitch about you.
You don’t need confidence. You need a script. Confidence is what you feel after you send 10 DMs and see the replies come in. The playbook gives you the exact words. You fill in your niche and send.
Cold DM skips your follower count completely. You’re not posting for an algorithm. You’re messaging one real person, and they care about one thing: can you solve their problem?
While you bid against 60 strangers, the freelancer who gets hired didn’t apply at all. They reached out first, before the job post existed.
Every script in the playbook is built on this. It works because it doesn’t feel like a pitch. It feels like a real conversation.
Not “love your page.” Something precise. It proves you actually looked, and it earns you the right to say the next thing.
Show them one thing that’s costing them money. Not a criticism, an observation: “I noticed X, which means Y is probably happening.”
Offer a next step so easy it feels awkward to refuse: “Want me to send you a quick idea on this?” The conversation is the sale.
Every piece, what it does for you and what it’s worth. Then the price.
Problem-focused, compliment + audit, soft question, value-based, direct, niche-expertise and result-oriented. One for every kind of prospect. Swap in your niche and send.
“It’s too expensive.” “I’ll think about it.” “I already have someone.” A reply for every one, so you stop losing conversations you’ve already started.
Day 2, day 5, day 7 and 1-month follow-ups. Most clients need 3 to 5 touches before they say yes. This is where most of your money is.
How many DMs to send, when to send them and what to avoid, so you prospect every day without risking your account.
The 5-step formula to package your service as a result, not hours. The difference between charging ₦15,000 and charging ₦150,000.
The same CPS framework adapted for email, with subject lines, opening hooks and calls to action. Reach clients who aren’t on Instagram.
Share your DMs, get feedback, celebrate wins and ask questions in real time, so you send more and second-guess less.
Total value
Your price today
One payment. Lifetime access. If it helps you land one ₦50,000 client, it paid for itself 11 times over.
“I thought cold DMs were spam. Then I used the Compliment + Gap script on a Tuesday. She replied the same day. By Thursday I had a signed client.”
Amaka O. · Freelance designer, Lagos
“A client said “it’s too expensive.” I used the objection script word for word. He booked at ₦170,000. Full rate, no negotiation.”
Josh M. · Video editor, Abuja
“I always froze at “what do I say?” Now I copy the script, swap my niche and send. Three replies in my first week.”
Tobi A. · Social media manager, Port Harcourt
Use the scripts. Send 10 DMs in the next 14 days. If you don’t get a single reply, a single conversation, a single spark of interest, message me and you get every naira back. No awkward questions. No hoops.
The only way you lose is if you never try.
Reaching out to a potential client who doesn’t know you yet, with a specific, relevant, personal message. It’s the online version of walking up to someone at an event and starting a real conversation.
Yes. Cold DM skips your follower count. You’re messaging one specific person. They don’t see your followers, they see your message. 200 followers is enough to land your first client.
That’s what the 4-stage follow-up system is for. Most clients don’t answer the first message because life happens. And if you send 10 DMs with the scripts and see zero response, you get a full refund.
Any service where clients are reachable online: social media management, design, video editing, copywriting, web development, coaching, photography and consulting. Every script has fill-in-the-blank niche slots.
It’s the founding price. Early buyers help shape the next version with their feedback and results. Once this launch batch fills, the price goes back to ₦20,000.
No. The framework works on any direct messaging platform: X, LinkedIn, WhatsApp, Telegram and Facebook. The Cold Email bonus takes the same system to email.
Pay securely with Paystack, then tap the WhatsApp button on the confirmation screen. Your order details are filled in for you, and I send your access straight away.
P.S. The person who can pay you is on Instagram right now, with a problem you can solve. The only question is whether you’ll be the one in their inbox, or someone else will.
Cold DM Playbook by Socialreubx · ighoreuben.com
Not affiliated with Instagram, Facebook, X or LinkedIn. Individual results vary. © 2026 Socialreubx.

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