I'm Reuben. I build the systems that get service brands paid.

Social media manager, web designer, funnel builder and teacher. I run EstheticsBizGenius for skin clinics and Socialreubx for social media managers who want better clients.

Igho Reuben at his desk
3
Years in

Running client accounts

My story

Three beats. One lesson.

Content that does not book clients is decoration.

Woman checking her phone in a bright office
01
Where I started

Designing posts for anyone who would pay.

I started with graphics and video edits for small Lagos businesses. The posts looked good. Most of them sold nothing, and the clients left after two months.

02
What I learned

Bookings come from systems, not single posts.

When I added DM scripts, a booking link and a simple funnel behind the content, clients stayed for a year instead of two months. That’s when I started building websites and funnels too.

03
Why beauty brands

Visual results, repeat clients, real demand.

Skin results are visual, clients rebook every few weeks, and most clinics are great at treatments but stuck on marketing. It’s the niche where my system works best.

What I believe

Three rules I don't break.

01

Bookings over likes.

Every post, page and ad is judged by one number: did it put a client in your chair?

02

Your time is the product.

You should be treating clients, not editing videos at midnight. I take that off your plate.

03

Put it in writing.

Clear deliverables, monthly reports and a guarantee. If it does not work, I carry the risk.

Brands I run

Two brands. Two audiences.

Esthetician performing a facial treatment on a relaxed client
Agency · Done for you

EstheticsBizGenius

Social media management for estheticians and skin clinics in Nigeria, the UK, the US and Canada. Built to fill calendars.

Students learning on laptops
Education

Socialreubx

Courses, playbooks and templates for social media managers who want their first or next high-paying client.

Brands served
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Posts created
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Years running accounts
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Students trained
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Proof

Content that gets seen.

Recent Reels from accounts I manage. Every number is straight from Instagram Insights.